It’s Cyber Monday, which means I’m taking some time off from Canootervalve to do stuff that pays the bills. Other than working on the full-suspension bike, though, the big thing in the back of my mind is content.
When Bill Gates declared content king back in 1996, it turned out to be as prophetic as it may turn out to be misunderstood. The original Windows pitch–at least to consumers–was all about empowering individuals to create things. That sure wasn’t how Microsoft ended up paying their bills, but there was a time back then when that emphasis on making content really was a part of the program.
The definition of “content” has changed so much, though. Today it’s become incredibly easy to create text, images and video content that others see. What we do with that has also changed, which brings me to retail, my gig. What’s the role of content on an ecommerce site? Product information, sure, but what else? What is it people expect of content on an ecommerce site? I’m thinking about that more and more these days.
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