Zero Marketing Gift Ideas

 E-commerce, Gadgets  Comments Off on Zero Marketing Gift Ideas
Nov 212012
 

Solid gift ideas for the holidays.

I hate marketing.

Don’t get me wrong. I can sell me some shit, and like Liam Neeson, I’ve acquired a very particular set of skills, skills I have acquired over a very long career.” But I’m pretty sure I lack a certain marketing something, that higher level of disdain for my fellow man that’s present in marketing lifers. I like customers. I believe in certain products. That kind of shit gets in the way of marketing.

Maybe it’s just the time of the year. Between the endless ad spot pushes from every Herb Tarlek of local radio station/newspaper/nano-zine/photocopied-flyer-on-telephone-pole fame trying to sell me space, to the sheer mayhem of holiday promotions, I’m looking forward to mid February.

So I’m starting my list of holiday gifts so fucking cool that they need no marketing whatsoever. Conveniently, this also doubles as my holiday wish list.

Yes, that’s a Slayer Holiday Sweater. The nice thing about these items is that they require no explanation.

It’s a ’75 Volvo C-303. Think your new Volvo family wagon is safe? Good luck surviving a zombie apocalypse in that shit. You can’t even fjord water, let alone have the approach angle to scale the really steep stuff. Might as well just give up.

Palm-based flamethrowers really require zero marketing. I wouldn’t recommend this for kids under, like, six. Or anyone over six, either, but you have to admit it doesn’t need a fancy package or celebrity spokesman. It lets you shoot flames. From your hand. Solid.

The Fine Tuning Month

 Bikes, E-commerce  Comments Off on The Fine Tuning Month
Nov 052012
 

November’s really the perfect month for messing around with a suspension system. I’m in the middle of a few optimizations of Danzig’s pivot locations to improve shock and front derailleur clearance. I was really happy with the results of some initial work I did over the weekend, but working with a fabricator is a little like working with an editor. I create. He critiques. I go back to the drawing board. I’m ready for that process to take a while, but “move the lower pivot forward a quarter inch” is the type of casual request that takes about twelve hours to really make possible. (Front derailleur blues.) Overall, I’m really enjoying learning everything I can about the process.

Then there’s the green light on a major site redesign I’m helping make happen. It’s going to be difficult as hell, but very worth it I think. Consulting, programming, writing copy and “curating content” (whatever the hell that really is) every night makes for an interesting part-time job. Also makes for some long days.

On the day-job front, there’s the looming dark mass of obligations that are The Holidays. Spread across three sites and a whole lot of responsibility, opportunities for the mind to wander to thoughts of frame designs are few and far between.

At any rate, the results of the Kickstarter poll are decidedly inconclusive–about half of you don’t recommend going that route, while the other half think it sounds fine. Anyone who’d like to offer some insight into his or her vote, please feel free to comment.

Meanwhile, I have some pivots to move.

Kickstart or Kickstop for Danzig

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Oct 312012
 

I know it’s been a long week of posts for anyone not particularly interested in the ecommerce side of my ramblings, but I’ve been eyeball-deep in that lately. As in “work on it all day, come home and work on another version of it” deep. Tough to get your brain out of that gear after a while. Even Halloween, traditionally a favorite holiday of mine, has crept up on me unexpectedly, so to speak.

But other projects are afoot and all. I’ve been paying particular attention to bikes and frames that’ve been appearing on Kickstarter. Volagi seemed to kill it with some pretty compelling offers on what’s going to be a very interesting new frameset, and now I’m seeing a Kickstarter project from a little company back on the East Coast. At least, let’s hope they’re still on the East Coast–after the past few days of hurricane conditons, they might well be located in Indiana now. (I have a lot of friends up and down that coast. Hope everyone’s well tonight.)

So: Danzig. The first prototype is in its early development stages now, but production is a whole separate serious of costs. If the prototype shows promise, should we use Kickstarter to offer t-shirts, new bike company stuff, and most importantly frames? I’m thinking we’d price at a “supporter” level that’d be about the same as a shop’s EP price.

What I’m wondering is this: is Kickstarter worth considering? As usual I turn to my favorite people in the world for guidance. Should we make Danzig frames available on Kickstarter? Let me know.

New Form
  •   Yes
      No
Oct 302012
 

I don’t often get up on my soapbox, largely because I never really come down off it in the first place, but my vex du jour in the bike industry is actually a personal one. I’m pissed off about the trade war currently raging in the bike industry.

No, not that one–though, yeah, I suspect it’ll be a while before consumers in China develop a need for King headsets.

I’m talking about unique import practices–like the BMWs sawed in half you see up there. Doing that doesn’t do much for resale value, but it does let you import a BMW into the Ukraine for much less than a whole car would cost in fees.

As long as there have been different governments and currencies, somebody’s been making out on the differences, and it’s pretty common in the bike industry. But today I’m not talking about China, or even the Ukraine.

I’m talking about the problem of Irish imports.

Maybe best I be specific: I’m talking about Chain Reaction Cycles. It’s utter bullshit that a company like Chain Reaction can be based in a country that permits zero pricing regulation from distributors or manufacturers while still being allowed to sell into the U.S. market–a market where both online and brick and mortar dealers have their hands tied when it comes to pricing. Sure, the story of Chain Reaction is hard work and smart planning, but there’s also something to be said for handcuffing your opponent before proceeding to beat the living shit out of him, and that’s been their business model for years.

Reps tell tales of this company’s shipping rates being subsidized by the Irish government because they employ like a tenth of Ireland or something. Some say they’re all eight feet tall and can rip phone books in half (also provided free by the Irish government). Others say one year employment there automatically makes you a member of Irish parliament and gives you papal dispensation to kill in the name of God.

Reps sometimes exaggerate.

At any rate, bullshit, this, or bollocks. Whatever. Sour milk, sure, but there’s insult amidst the injury here, too.

Last Friday, one of the more recognizable companies in the bike industry lurched back into their three year cycle of baseball batting the knees of online retailers in the U.S.. Meanwhile, almost all their products are available at prices at or near our cost from Chain Reaction, who’ll gladly ship them right to your door here in these Americas.

But the worst is shoes. Back when Chain Reaction was first starting to advertise in the U.S. market, I literally had a rep for a shoe manufacturer tell me they were–and I am serious–“poor potato farmers just trying to sell anything they can to survive.”

Um. OK.

Fast forward over a decade and now we’re being told we have to raise prices even on shoes that have been replacing with newer models here in the U.S., lest we be able to sell those shoes into parts of Europe, where they’re still current.

So up we go to MSRP.

On the shoe in question, Chain Reaction is advertising it openly for $100 less than MSRP.

Sympathy isn’t the goal here. I’m a “mail order” guy by brick and mortar standards, and though my path to bike ecommerce was carved through the solid rock of custom bicycle assembly and absurdly time-consuming phone and email customer service, I still get that some shops hate the online guys. Guilty. We send shit in the mail.

But seriously. There’s a big difference between any online retailer in the U.S. and one free to operate with no pricing rules. It’s bad enough that we have to compete with both hands tired behind our back. I’d be nice if the manufacturers helping drive both online and brick and mortar bike shops out of business didn’t pretend it was a level playing field out there. It’s not.

We’re not even playing the right kind of football.

Instant Gratification of the Future

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Oct 292012
 

Long before he took up debating chairs, back when men were men and cops held pistols like teacups, Clint Easton was Dirty Harry, and Dirty Harry said, “A man’s got to know his limitations.”

I’ve been reminded of that a lot lately, based mostly on how few hours I tend to sleep a night, but plenty of other things as well. While I can’t speak for Clint, I think Harry Callahan would’ve recommended corporations don’t go getting too far ahead of themselves either.

Case in point, the newest use for my favorite pet world-changing technology: Google’s self-driving cars.

Apparently, being ferried to work while unconscious isn’t the only visionary implementation on the to-do list. The real beauty of self-driving cars is their ability to deliver products to your house.

No, seriously.

According to the article on AndroidAuthority.com, your deliveries will eventually be brought to you by driverless cars. And it will be awesome.

Delivery without human contact has so many advantages. For one thing, unless the vehicle doing the delivery is a cross between an armored car and one of those 24-hour theft-proof convenience store windows, you’ll presumably be able to also pick up those Frankline Mint collectors’ coins your neighbors had ordered and anything else that looks good, too, including the delivery car itself.

They’ll get that all sorted out, of course, with lasers and self-driving police cars and stuff. Much hazier is how self-driving cars are any real advantage to consumers. Aside from UPS’s obsessive compulsive routing system that eliminates costly left turns, it’s difficult to imagine benefiting much from the actual “vehicle drives to your house” phase of the shopping experience. Compared to the logistics stuff that’s already going on with hubs and airplanes, the part where the shit gets driven to your house doesn’t seem to be any area for much improvement.

But apparently I’m missing the point. According to AndroidAuthority’s article, instant gratification is about to get even more instanter.

Other companies, such as Walmart, Amazon, eBay, and others have been developing the idea of same day shipping. In essence, you order an item and it’s delivered to your door step in just a few hours. This would be fantastic for the online shopping community. Google has been making plans to do this as well.

The service has been live in San Francisco for a little while now. However, it is currently only for Google employees, their families, and their friends. Instead of getting into commerce and keeping warehouses, Google’s plan is to partner up with companies that have these things and simply deliver the items. According to the New York Times, a well known apparel company is already involved in this concept with Google.

Never mind the fact that Google’s entrance into a massive warehouse logistics endeavor would make even less sense than their purchase of Motorola. What’s weirdly adorable about this article is its unbounded optimism about a future in which basic cognitive skills no longer guarantee humans a job. The article continues,

Okay, so Google’s plan for same day deliveries is awesome. What’s even more awesome is that they plan on using their self-driving cars to do it. Just imagine, a legion of cars without drivers delivering your new gadget or clothing items directly to your curb. Then you can retrieve it and the car goes off to its next delivery.

This is an amazing concept. With no drivers to pay and, thus, no scheduling conflicts, Google’s self-driving cars can deliver things day and night. So when that wine you’re drinking makes you impulse buy that Star Wars themed Android charger in the middle of the night, Google’s self-driving cars will have it there before morning.

Online shopping is already pretty popular. People buy things online all the time. So would the addition of same day shipping be the next big thing and make it even more popular? More importantly, would you use a service like this? Let us know.

Yes, because when I order my Star Wars-themed Android charger in the middle of the night, it’ll be so much more convenient to have the package arrive at three or four in the morning.

And what the fuck is, “Online shopping is already pretty popular”? Yes, I believe I’ve heard of this “online shopping” of which you speak. Of all the moving parts required to make delivery within hours happen, I believe self-driving cars would be the least impressive. Near the top, however, would be having warehouses within hours of everyone’s homes and replicating your inventory in every one of them.

Once that miracle is solved, then yes, I’ll be the first to “online shop” myself a pair of “road closed” signs and see if I can roadblock a Google car into an existential crisis.

Trial by Water, and One of the Places I Work

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Oct 262012
 

Any thought I had of making it through a Portland winter without getting soaked to the core were quickly dispelled on my thirteen mile ride home last Tuesday. The rain started in earnest about a quarter mile from work and varied little the whole way home, allowing me to achieve that unique sensation of feet literally suspended and floating inside my shoes. Big thumbs up to the Showers Pass Elite 2.0 Jacket, though. Glad I bought local on that one.

Speaking of local, BRAIN was in town recently and included a stop at our brick and mortar store, and a little conversation with The Main Man about that store (which shall remain nameless, lest Google insert its ads here on my blog ’cause of something I did, thereby causing a rift in my personal space time continuum). It’s complicated.

They also mentioned Velotech, the parent company. Check out the article if you’ve ever wondered what I do for (part of) a living. There are some other great projects, of course (I’m involved in many things, not even counting my performance enhancing drug, bovine growth hormone powdered shake, and pro peloton bullying enterprise and the skate shoes I sew myself from the pelts of roadkill to sell on Etsy) but Velotech’s the day job. Reading about it in BRAIN’s article probably won’t shed any light on what the company actually is, but it’ll at least put you confusion at exactly the same level as that of my friends and immediate family. Just what is Velotech? Even though of us who work there only know that our jobs seem to involve bicycles.

Have to give a shout out to The Main Man for working an Amazon throat punch into the interview. If there’s one thing that brings all of us together–ecomm bike shops and brick and mortars alike–it’s hating on Amazon and what they’re doing to the bike industry and countless others. Jay is always on point, throwing elbows like a boss. Add his mega-nerd programming skilz, and yes sir, I will go into battle with this dude. Even against the dark, unstoppable armies of Amazon. Let them may rain hell fire down on us. After a winter commuting in Portland, fire from the sky is starting to seem like a good time.

Faceblock

 E-commerce, Swine  Comments Off on Faceblock
Oct 252012
 

I manage some corporate Facebook pages–nothing overly elaborate–but a few places where companies can keep fans updated on events, share media with customers, and offer support and advice. Basic communication.

I’ve advertised with Facebook, too, though “sparingly” doesn’t begin to describe it. Plenty of people have told me how awesome Facebook advertising really is, and I’m sure for some businesses it makes much more sense than others, but I also think plenty of businesses mistake “Likes” for “sales.” They are, in fact, distinct. Facebook is rarely your main sales tool. It’s a means of staying in touch with your customers.

At least, until recently.

So the other day a co-worker alerted me to a little rant originated by George Takei (yes, that George Takei) about how Facebook has started changed companies to actually communicate with their fans. Basically, posts were reaching only a small percentage–about 15%–of fans, but you could pay Facebook to have them reach more.

Checked into it. Seemed true.

Then there was a post from someone purported to work at Facebook explaining that it was all a misunderstanding and that posts pretty much always reached only a small percentage of fans, and the advertising was a way to ensure you reached more.

This appeared legit, but of course didn’t square with reality. So you’re telling me a dude who signed up to pay attention to my page is ignoring my posts, but will click on an ad or something for them?

Lot of fuzzy undefined things there. In fact, Facebook definitely was trying to encourage page owners to pay to promote posts, but were they blocking fans otherwise? If so, this would have to be something they’d just started doing after Zuckerberg’s shareholders had realized they owned part of the world’s biggest free waste of time. Which meant we should have befores and afters, right? Companies that had measured their reach and watched it suddenly drop–like right before they started being asked to pay to promote their posts.

Where were those?

Apparently, they’re out there. And pissed.

Does Facebook own the rights to distribute your Facebook shit? Absolutely. Total dick move to play that card? Completely.

Interesting to see where this all goes.

Ass Covering

 E-commerce, Swine  Comments Off on Ass Covering
Oct 172012
 

Glenn Beck has launched a clothing company and it’s fucking awesome.

In fact, it’s more than awesome. It’s a sign–loud and clear–to all the poor, misunderstood Ayn Randians out there, that it’s go time. A movement has begun, a movement to “re-shore”–to bring manufacturing back to the U.S., and clearly the hippy bastards have gotten the jump on the true Drivers of the American Economy. Dudes with beards in places like Portland and Minnesota are welding up bicycle frames and selling them to people. People are making their own ceramic tiles, throwing their own pottery, and actually selling those wares on places like Etsy, no venture capital or family connections required.

This is not what the rebirth of American manufacturing is allowed to be.

No sir. The rebirth of American manufacturing will be led by true patriots. Men (sorry, women) who appreciate how things used to be. Before they were born. In movies.

Men like Glenn Beck are stepping up to make sure the shit that gets made in America is every bit as unnecessary and soul-less as the crap we usually buy from China. Stupid hippies. You’re not supposed to actually make shit by hand! You’re supposed to make commercials about how you make stuff by hand.

Preferably commercials as fucking weird as this one (the audio here’s been edited to poke fun at Glenn, but no shit, this is the actual commercial).

No, seriously. That’s a real commercial. You can see it with its actual sound–which is even funnier somehow–at the TheDailyBeast.com.

I can’t really imagine a combination of images, words and music that could better convey: “We don’t understand this whole ‘make shit’ movement even a little bit, but we’re going to capitalize on it aggressively.”

But of everything that’s wrong with this company–the premise, the racially insensitive “Indian Chief” logos, the pathetic attempt to comprehend (let alone “capture”) the actual spirit of doing something with your hands, the sheer bullshit factor and conceit of it all–this is the most amazingly wrong thing:

The “Christmas Sweater.”

Take that, anyone trying to actually make something in America. Glenn Beck, arguably the greatest comedian of the 21st Century, has created a true American company–a company built on principles, true American values, and skulls wearing Santa hats.

As batshit crazy goes, that’s fucking brilliant.

Cross Crusade Dustup at Alpenrose Dairy

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Oct 082012
 

Last Friday was about as out of control Renaissance man ninja as I get. Hit the ground running with a mad scramble through marketing processes for three ecomm sites, still have development quotes for another project running through my head, and then straight into a meeting about customer service and some new management duties. Somewhere in there, I curated the shit out of some social media or something. Then it’s a manufacturing meeting about Danzig (hell yeah!) and then off to meet with the ownership of a new gym (sort of an understatement, if you could see the place) here in Portland regarding possible partnerships. From typing to talking top-swing versus bottom-swing derailleur placement to watching somebody work out on a giant spring-loaded contraption while talking merchandising: made for a long day.

Pulling in a million directions doesn’t begin to describe the current situation, but it sure felt good to go watch a ‘cross race on Sunday. Turns out it wasn’t just any old race, either.

The first race of the Cross Crusade series here in Portland is nothing short of mammoth–like “1,500 people participating” mammoth–not counting about 250,000 riders in the kids’ race. Biggest ‘cross race in the country kind of big.

It was also dusty as hell.

Even as a recent transplant and thus outside observer, studying the difference between ‘cross racing in the Pacific Northwest and the same thing back in the Mid-Atlantic states, I could tell something was amiss. This is not what ‘cross tends to look like in Portland in October.

The sudden influx of Southern California didn’t do the riders any favors, though. If anything, the sketchier sections were just a whole different kind of slippery.

Here an official patiently explains proper course direction, cracking up a rider who was already having a tough enough time keeping her bike upright. Get too far to the outside of this off camber descent and you were surfing.

This was the climb of the course. Few made it. Those who were able to stay on their bikes earned a hell of a lot of noise from the crowd.

Cross Crusade definitely lives up to the hype. What an incredible event.

Hard Software

 E-commerce, Gadgets  Comments Off on Hard Software
Sep 052012
 

I have software on my mind today, and not just because Cyclocross.com has launched. As in you can probably go there and buy something. You should really go there and buy something.

Fortunately, that project has entirely custom software behind it, but most projects involve working with business management software. I’m doing a bunch of research on two such systems now, and I’ve had a minor revelation.

The main reason why all Financial Analysis, Accounting, ERP and CRM business software sucks ass? Go to their developer resources (usually after going through a bunch of useless bullshit to access them) and type “data export.”

The first ten results are all “data import.” Hey big money software company douchenozzles, if you love something, set it free. Us poor IT bastards are hostage to your wretched shit anyway. It’s not like we can pull all the data and set up with another smarmy ERP solution overnight without our companies still having to pay your ridiculous contract fees for the duration of time. The least you could do is make it less than impossible for us to actually use your heinous shite to power additional company needs (you know, fancy, exotic shit like a web site).

Seriously, searching for “data export” should never, ever, summon up results with only the word “import” in them. Some developer somewhere wrote that search query with management’s gun to his head and then had to get really drunk and probably punch a wall, because people whose brains are trained to think logically tend to have strong, adverse reactions to delivering the complete motherfucking opposite of what a user is clearly asking for.

Disgust with enterprise software is nothing new, and has been written about for years by much smarter and more qualified people than your lowly author, but I’d like to think my example cuts to the heart of why enterprise software sucks so particularly bad: its hamstrung by continually integrated sales of itself into every aspect of its design. Want to create a purchase order? There are tools that explain how easy it is to learn about creating a purchase order using Douchbaggery’s AZ-X-plozion Purchase Order Creation Wizard and examples of how Squirrel Window Cleaning uses that DAZXPOC Wizard to streamline their sourcing of tiny squeegees, but good luck sitting down and just making a PO.

I’ve wrestled with four or five pieces of advanced business management software in my life, and every time I go in I’m always just happy to get back out alive.