Fresh Pairs

 E-commerce, Swine  Comments Off on Fresh Pairs
May 032012
 
Stalking Underwear Ad

What are you trying to tell me, underwear stalkers?

The march of interweb technology definitely seems to be detouring through some dark alleys these days.

Given the twenty or so odd hours I spend immersed in the bike industry, my various browsers roll past an endless string of e-commerce bike sites, which these days means I have something like ten thousand ads for cranksets and carbon 29er frames perpetually following me around. Since the whole Backcountry acquisition, Competitive Cyclist is particularly intense. They have some funky-ass ad functionality that compiles lists of anything you’ve looked at on their sites (applies to all the Backcountry properties) and keeps pushing it in front of you. It makes for a weirdly invasive and pushy vibe compared to the graceful homage to product and “come hither” bit that got them where there are today, and even the image quality on the little ads that follow you around everywhere you go seems out of place and below their standards. But if you need Amazon-like reminders that you looked at shit your life won’t be complete until you purchase, these ads are probably very effective.

Still, they creep me out.

They’re light years better, however, than the mysterious ads that cause you to question your life.

Case in point: why are ads for underwear from a company called “Fresh Pair” now following me everywhere I go? Yes, I’m living in a basement right now, and yes, there’s a bit of an ant problem, but I’m pretty anal retentive (literally) about keeping my clothes clean, thanks. And while I refuse on principle to visit their site, I have the impression that Fresh Pairs is marketed to a group of ultra-achieving males so busy reshaping the corporate world in their chiseled image that they need to schedule replenishment supplies of high-fashion, overpriced underwear.

Anyway, whatever system targeted me as an ideal candidate for underwear replenishment must have been using a complex underwear-condition-sensing algorithm that considers factors like:

  • Phone GPS – He’s a long way from home and has been there more than two weeks.
  • Purchase history – He seems to have purchased underwear at some point in the past.
  • Complex text crawling and processing – He’s living in a basement and rides bikes and stuff.
  • Government records – He appears to have at least one and possibly more jobs right now–likely ones that involve interacting with other people.
  • Demographic analysis – Based on age and gender, we suspect he is unable to take care of his own basic apparel needs without assistance.

So thanks, Fresh Pair. I appreciate all the attention, really, but the thing is, I would never spend on designer underwear. Nice try and all, but your data set is fatally incomplete. In addition to all those criteria causing your evil perma-cookies to annoy the hell out of me, I am also married, have children, and long ago gave up on impressing anybody–least of all myself. You are stalking the wrong cowboy, guys, and it’s doing neither of us any good.

If a company offering Subaru body shop work where to start stalking me with ads, then we might be getting somewhere.

May 022012
 

I have this complicated relationship with fate. Probably just the Catholic upbringing, but when things are going well, I tend to become highly suspicious, and things have been going eerily well for me here in the Pacific Northwest.

Not perfect. My basement apartment is sort of weirdly freezing all the time, regardless of the temperature outside, and I’m working stupid-long hours, but we found an amazing home that’s pretty close to work, the schools are really good, and I’m enjoying the hell out of all the different work I’m doing.

And then my wife flies into town and everything I’ve loved about Portland she completely gets, grinning like I haven’t seen her grin in years as we’re walking from the loan officer’s place to dinner downtown. She loves this city. She loves the house in Washington that’s only fifteen minutes from downtown Portland. It’s great here.

To my mind, of course, this is the last nail in the happiness coffin. Things are officially going smashingly, and something’s got to give.

Turns out, it was the Subaru.

The poor, long-suffering Outback–already sporting a dry erase board in place of the rear passenger-side window from the Jones bike that crashed through it at the start of my drive across the country–ended up getting stomped by a van as we left the city.

Statistically, the odds of being attacked by an indy band with Radiohead influences while driving in Portland are like 1 in 3, and I’ve since found out that the incredibly nice young gentleman driving the van is one third of a band called Rags and Ribbons. The guy on keys was also in the van, was also an incredibly nice guy, and nobody was hurt all around, which is the best part. This particular band seems like pretty talented guys and create an interesting sound for a trio with no bass player. Plus, and they have a video where a kid runs through the woods in his pajamas.

Really the most fantastic part, considering I’d been sort of expecting the worst, is that we weren’t killed right then and there. This realization, that the godsmack had occurred and we’d survived, made me weirdly happy as I exchanged insurance information. I’m sure it wasn’t lost on the band, who watched me giddily tearing the ground effects off my car so that I could drive it from the scene, and probably wondered if everyone from Pennsylvania was like that.

Maybe I’ll be struck by lightning tomorrow, but for now, I feel like I’ve passed some sort of pop quiz Portland decided to throw at me. It could have been really bad–a much heavier band in a much larger van–but it wasn’t.

Further proof that my ch’i was in need of realignment before I could start my new life as a lumberjack? Today I walked out to my car, armed with the same excellent black duct tape that was used to install the makeshift dry erase window, and prepared to tape my side mirror back into something like its original location.

Being Portland, it had rained most of the day, but unlike Portland, this had been a hard rain, the kind that soaks your shoulders and thighs when you ride your bike in it, even through jackets and rain pants. The poor Subaru was saturated–far from an ideal moment to apply tape.

“What I need,” I heard myself think, “is a kind of rag or something.”

And then there it was.

For some reason, when I sold my business and packed up a bunch of stuff to move to Chicago (similar to the Portland move only eternally sad and fruitless), I came across a genuine Shamwow. I don’t know where it came from, but it went with me to Chicago, and then home again, and somehow it was on the trip to Portland.

Given that my window had been busted out, I’d removed everything–I mean everything–from my car in case of break in, but standing there in the rain holding my mangled and dangling mirror in one hand and tape in the other and thinking, “I need a rag,” I noticed it there on the floor of the car. The Shamwow. Say what you will about Vince, the embattled Shamwow spokesman, but there is no better product for cleaning the surface of a snapped off mirror before attempting to reattach it with tape than a well-traveled Shamwow.

Not only did my tape manage to reattach the mirror–handy, because I have to be at a house inspection and then back at work as fast as possible tomorrow–but the mirror even adjusts position electronically again. None of this would have been possible without the Shamwow, which I think will become some form of pop art in my new home or go with me everywhere from now on. I’ve never been out for big wins and world domination so much as just surviving and focusing on what really matters. Ribbons are swell, but rags are really useful. And Shamwows are just plain magical.

The Home Front

 Bikes  Comments Off on The Home Front
May 012012
 

With a little luck, looks like this is going to be our new home. Not Mt. Hood, exactly–I think we’re going to take a break from living on mountains for a while–but Camas, Washington, a town outside of Vancouver, just across the Columbia River from Portland, Oregon. Maybe we’ll find toxic waste everywhere or maneating slugs or something, but we’ve done a lot of homework at this point, and I think we might really love living here.

Posts may be even sketchier than usual over the next few days, as there are still some contractual wranglings to be done, but we’re pretty close. Soon, I’ll get to fly home to Pittsburgh to repeat the whole cross-country drive in a sweet rental truck with the governor set to 60mph max. Nebraska waits with its razor-sharp-toothed gaping jaws of relentless boredom. At any rate, we’re close enough to new home ownership at this point that I’m practicing channeling my sleep-deprivation hallucinations into genuine entertainment.

Now also begins the research. Yesterday, I noticed three guys on hardtails heading off from Lacamas Lake Park–one of them sporting a full-face helmet. Promising sign.